How To Market an App And Make Some Serious Money With Mobile Apps

Internet marketers can no longer ignore the mobile revolution. Perhaps no other technological trend will impact our chose profession as much as the proliferation of mobile devices. Functions that used to be relegated to home computers and PCs are now being performed exclusively on mobile devices, and people now rely on mobile apps to synchronize virtually every aspect of their mobile lives.

Mobile applications essentially perform the functions of mobile websites, but in a native environment that allows programmers access to the many unique functions of mobile devices. Mobile applications can utilize GPS signatures, cameras, accelerometers, and a host of tracking and user identification features that are inherent to the mobile platform. Most of all, mobile applications occupy a casual space on mobile devices where they can encourage in-app purchases and can serve advertisements, providing an avenue for revenue for crafty app makers.

Unfortunately, however, mobile apps are not the guaranteed gold mine that many people make them out to be. Mobile apps require a great deal of work to produce, and they can be difficult to differentiate themselves in the crowded app marketplace. The vast majority of apps never turn a profit for their creators, and many apps are only downloaded a handful of times before they are relegated to the depths of the app-store. Mobile app makers must also work in the confines of the app-stores that they rely on for making their apps accessible, so app marketing is a constant balancing act between the rules and regulations of many larger companies. If done correctly, app development can enhance your current internet marketing revenues.  The following tips will help you take charge of your app development and marketing, whether you are creating an app purely for profit or an app that will add value to your other marketing opportunities.

What Type of Mobile App are you creating?

How to market an app
The most expensive option for app development, but also the most flexible, is custom app development.

The type of app that you want to create will determine the way that you are able to market your app, and it will set the initial budget for you app development. At their most basic level, apps are split into internal and external categories. Is your app designed to be used primarily by members of the public, or will it be sent to people that are already within your organization (such as your affiliates or your direct employees)? If you are creating an app for public consumption, you are doing so to generate profit either directly or by increasing traffic and sales into your main business. Apps for internal use are designed to solve some type of business problem or make processes more efficient to decrease labor requirements while increasing revenue. For example, the types of apps that McDonalds creates for its employees (with time tracking, scheduling, etc.) are very different than the apps that are created for potential customers (with coupons, location information, nutritional facts, etc.)

Even public-facing mobile apps are divided into several different types:

1. Apps that are designed to drive traffic to a website or landing page

These apps might include information about your products and services, and they might include some kind of fun features or coupon codes, but the goal of these apps is to drive traffic to your main website or business in order to drive conversions. Almost all modern companies have some variation on this type of app – whether they attempt to drive traffic to their e-commerce sites or to their brick and mortar stores. You probably don’t want to actually sell your product or service directly through your mobile app, because even though it might be convenient for your customers it can cause you to pay relatively large portions of each sale to the app-stores as a commission.

2. Apps that are designed to bring in a profit on their own.

These apps include everything from games with in-app purchases to free apps that are created for the sole purpose of displaying advertisements to their loyal users. You don’t have to decide on exactly how you are going to monetize your app in the early stages of your app development, but if profit is your goal – you will need to justify all of your app development expenses with how many those expenses can eventually bring your in increased sales and downloads.

Creating a Profitable Mobile App

In my years as the marketing consultant for a successful mobile development firm, I have found that there are generally three approaches that people take when they are creating a mobile app. Your own journey towards a mobile app will be dependent on your budget, as well as your familiarity with programming. Even if you are a high-quality programmer, you might want to outsource some aspects of your app development (or use a platform) if you want your app to run on multiple platforms (Android, iOs, Windows Phone) rather than just the platform you are most comfortable programming for.

Custom Development

The most expensive option for app development, but also the most flexible, is custom app development. In custom app development, you can either send your app for production by an outsourced team or firm, or you can produce the app with your own in-house programmers. Either way, you are paying a great deal upfront for the development of your app – and there will be ongoing expenses in maintenance, hosting, and updating the app as necessary. Something as simple as an operating system update might necessitate wholesale changes in your app itself, so reserve part of your app development budget for the eventuality of continued spending.

If your app is especially complex, custom app development might be the only way to go. For example, if you require your app to integrate with one of your other software projects, or if you require your app to do things that other apps on the market aren’t capable of, you will have to create a custom solution from scratch. On the other hand, this development process gives you the most input into what your app will become, and you can carefully monitor every aspect of your app’s development process.

Custom development has a couple downsides other than budget. Custom development requires multiple teams of programmers working “in parallel” to ensure that a single app concept is executed well across multiple platforms. As an app developer, you don’t want to reduce the size of your market by cutting out one or more of the major mobile device manufacturers, but you also don’t want to spend more time than necessary developing your app with returns that aren’t guaranteed.

Platform Development

A couple years ago, custom development was the only way that you could create an app and take it to market. However, with the growing popularity of mobile apps, there are a number of platform solutions that have popped up in the last couple years to give app marketers and developers a bit more flexibility. App platforms provide some degree of interface and short-code support for developers that allow them to create apps for multiple different use environments on the same framework! Basically, instead of doing the same amount of work for three different apps, you can create one version of the app and have it automatically exported to all three different app environments with the click of a button!

App platforms are not cheap though – especially if you want more extensive features like the ability to send push notifications. You either pay for a platform with an upfront licensing fee (in which case you might find yourself struggling to meet the licensing fee with your app revenue) or with a monthly payment model. Either way, this can be a substantial cost up-front, or it can eat into your monthly revenue. On the other hand, using an app-platform can substantially decrease your development costs if you are able to cut your coding team. Since app platforms speed development, and require less in the way of custom coding, you can trim your development team down and you can put out more apps. In addition, updates to your app take only a couple changes in the platform and they can be pushed to the app-store easily without requiring you to resubmit your app every time something changes. This can be ideal for a company that makes frequent app updates (like a newsletter) or a company that wants to keep their app “fresh” so users are compelled to check it more frequently.

Templated Development

On the opposite end of the complexity scale are template-based apps. Basically, these apps offer a minimal degree of customization to users, allowing them to input basic information like their business location and products, and they output apps that have basic functionality for a select few purposes. Obviously, if your goal is to create a unique app that people will purchase, a template-based app is not for you. On the other hand, if you are creating an app to serve as your mobile storefront, or if you want to create an app to add value to other internet marketing endeavors that are the focus of your attention, this can be a cheap way to enter into the mobile world. Template-based mobile apps can be very cheap, allowing you to launch an app for as little as $500. On the other hand, template-based apps can sometimes be difficult to get approved in the app stores, since they are basically slightly altered versions of existing apps.

How to monetize mobile appsMonetizing Mobile Apps

There are many different choices when it comes to monetizing your mobile app. The most obvious choice is obviously creating an app and then charging people to download it. On the other hand, this “direct sale” model is one of the least effective on the app store. Why is that?

Charging up front for an app turns off a lot of customers because they can’t see the functionality of your app without shelling out money for it. While this works for most computer based software, mobile applications are supposed to be more “casual” and people expect some level of trial or free service without immediately charging. The only software that does well with the up-front cost model seems to be B2B software and productivity suites, and even these benefit from some level of user demo.

Much more common is the “freemium” model of app monetization. In this model, the initial app is offered on the app store for free – with a limited set of features available until the user upgrades. This can be effective because it gives you a chance to “hook” users before demanding money. If you are able to convince your users that they cannot live without your app, or you have features that make the upgrade seem worth it, then you can successfully use the “freemium” model to slowly build your revenue base. Not all of your customers will be willing to spend money for your product, but even the “free” customers have value in this model because they can be served advertisements and occasional upsells from your app, and they provide a large pool of customers that you can harvest data from and target future marketing towards.

Finally, plenty of apps get by with a completely “free” model of monetization. The vast majority of corporate apps and enterprise apps are free because the value of the app to the company is the data that they can collect from customers and the ability to create brand loyalty among app users. For free apps, the value proposition for the internet marketer is all about the number of downloads. Almost all games on the app store are free (because people don’t like to pay money for casual games) but they can make tons of money through advertisements and in-app purchases. For example, Flappy Bird was making well over $50k per day at the height of its success, despite being an extremely simple app with virtually no complexity behind its marketing message.

Mobile App Marketing

Marketing your mobile app can be tricky, since there are so many apps on the marketplace and since paid app marketing can decrease your marginal benefit per download to the point that you are actually losing money.

Instead of using PPC traffic to drive my conversions for mobile app downloads, I usually take a three-fold approach starting with content marketing to relevant tech blogs and blogs that are frequented by people in my industry. I give review copies of my app to prominent experts in exchange for reviews, and I make sure to convert all of my website traffic into mobile downloads by prompting people who visit my mobile site to download the app from the app store (using a conditional redirect that targets only people who are browsing with their mobile devices)

My next marketing step for mobile apps is to capture traffic from some similar mobile apps that have been downloaded by my target market. For example, if I am trying to sell copies of my productivity software, I will sign advertisement contracts that display my ads on similar mobile applications like business apps and invoicing apps, since these people are in my target market and they have already displayed a willingness to pay money for mobile apps. Display advertising on mobile apps is also relatively cheap, and it can be a great value over time.

For your own mobile app project, your marketing method will depend on the audience that your app was designed to appeal to. For example, an app that is intended for internal use within a corporation or organization will have a very different marketing process (driven by face to face interactions and internal emails) than an app that is designed to appeal to the public. Games will also have a very different marketing process, one that is highly reliant on “demos” and tests of the product before consumers make the decision to download the full version.

Mobile Marketing Tips:

  • App.io live previewsApp.io is a relatively new company in the mobile space, but they bring a potential game-changer to the marketing space for games. Basically, App.io allows games to place advertisements in other apps and on mobile websites. The advertisements occupy the entire screen of the mobile device for a certain period of time, and they actually allow people to play demo versions of the game for a very brief period of time (while other content is loading, for example). Not only does this greatly increase the number of conversions for the game maker, since they are able to demonstrate their game in front of a captive audience, but the website/app owners that allow the advertisements like them because they keep visitors entertained during interstitial space or during the time it takes for the primary app to load.
  • Mobile-Friendly Display Ads – There is no hard and fast rule about displaying ads for apps on websites, but you generally want to keep those ads targeted only to people that are visiting the sites on their mobile devices. Obviously, displaying expensive CPM ads to people on desktop browsers is a waste of your marketing budget, since it would be a three step process for those consumers to find and download your app. With that being said, you can always use display ads on websites to drive traffic to your mobile app’s landing page if there is some kind of desktop component of your application. Evernote does this very successfully, getting people ‘hooked’ on a desktop version of their platform when the mobile platform (the one with the most desirable features) is a premium upgrade.
  • Creating Mobile Ads that “Pop” – If your mobile ads are destined for banners on mobile applications and mobile websites (as they should be) the next step is to create mobile ads that drive conversions with a direct messages and a call to action. You have a very limited amount of screen space to make claims about your product, so keep your brand message simple. One of the most effective tools to use for your mobile ads is the drop-quote, especially if you can get a review from a source that your target audience would trust. Something as simple as, “Five out of five stars, great game” and a large button that says “Download Now” or “Free Download” can have higher conversions than a much larger ad that attempts to explain the purpose and the mechanisms of the game. For mobile apps other than games, your marketing message should make it clear what broad sector your app falls under, along with one claim. For example, a productivity app could have a picture of a tired student with the claim “Make your morning routine 40% faster with this free app” and a download button leading to your app’s download page.

Optimizing your Download Space

While you might see a little bit of success distributing your mobile app directly to consumers (over the air) or through third-party app stores, the vast majority of your sales will be directly through the Google Play store and Itunes. The device manufacturers have a monopoly on the distribution of apps through their respective platforms, and something like 99.5% of all apps go through the major stores to reach consumers.

Every app developer, after getting an app approved in the app store, gets a limited amount of space in which to convince people to purchase their apps. Once someone lands on your app store page, the page needs to satisfy any lingering objections that they might have after passing through your other marketing messages, but it also needs to be optimized to pull in organic traffic from people who may have stumbled upon your app while searching broad keywords. According to Kissmetrics, one of the leading sources for mobile app statistics and data, almost 63% of all app downloaders said that they find apps regularly by browsing through the app store without a particular app in mind. Your app store page needs to convert these casual browsers, showing them that your app is the destination that their browsing has led them to.

In general, the title is the most important factor in your app store optimization, followed by the keywords content of your description and app store information. You need to figure out what people are searching for when they download apps, so don’t be afraid to mirror (but not copy) the keywords that are used by the more successful apps in your niche. You can always change and update your description on the app store later on in your app’s life as you make changes and updates. In fact, you want to schedule regular updates to your app (even if they are small bug fixes) because an active developer with updates listed on the app page helps reassure downloaders that there is someone standing behind the quality and functionality of their app.

Of course, don’t obsess too much over keywords since there are plenty of other factors at play in your app store optimization. For example, apps with a higher number of total downloads are given precedence over other apps, and newer apps are given a slight boost in ranking to help them gain traction the first week or so that they are released. If you are able to break into the top ten list of the genre that you are publishing In, the majority of your traffic will be so-called “momentum downloads” where people download your app based mostly on its popularity and reputation. When this happens, your ratings and reviews will become the most important factor in your rankings.

Ratings and Reviews

Obviously, the ratings and reviews of your app are absolutely critical to your app gaining traction.

In the early stages of your app’s life, the first few reviews and ratings can literally kill your app if they are negative. This is why it is so important to make sure that there are no bugs upon the launch of your app that could completely ruin its reputation. You might want to consider launching as a free app since the reviews of free apps are usually more forgiving (and this can give you momentum as you get downloads initially)

After your app passes the initial “hump” (usually around 200-300 downloads) then the most important factor is your aggregate rating, or the average of the number of stars that your consumers award you. This aggregate rating is another way that potential consumers sort apps. Apps from major brands might be downloaded even if they have relatively low ratings (since the utility of the app is tied intrinsically to the brand) but apps from smaller producers need to have ratings of four stars or more to gain traction.

Mobile app Ratings and Reviews
The first few reviews and ratings can literally kill your app if they are negative

While you can’t really control your reviews and ratings, since manipulating these numbers is strictly against the app store policies, you can incentivize your consumers to leave good ratings in a number of ways. For example, after one of your consumers is active in your app for some time, consider showing a prompt that asks them how they like the app thus far. If they select the “Yes, I like this app” then take them directly to the app store rating screen with a link, while your “It needs improvement” link can take them to a secondary screen where they can send comments directly to your development team (thus keeping the negative comments off of the public app store)

You may also wish to find like-minded developers to do review swaps, where in the early days of your app you agree to review each other’s app on the app store to seed it with some initial reviews. People are very reluctant to download (or purchase) something that hasn’t already gotten a little bit of traction among their peers.

Keeping your App Relevant After the Download

Did you know that only 10% of people who download an app use it more than once? For free apps, this is a very real danger. People often download free apps to test them out, but then they never use them again – and the app stays on the phone until it is either deleted or it eventually is forgotten about. This can hurt the monetization strategies of app developers, since advertisements (and premium content) are only served to people that are actively using the app.

1) Require an initial investment of time or money

One of the reasons that so many apps are disused is because the users don’t have any investment in the app, so they don’t have any compelling reason to go back to the same app over and over again. Requiring some form of investment, even if it is something like character creation that takes a few minutes, is a good way of forcing your users to add value to your app.

2) Constantly Update your App

One of the best ways to bring people back to your app is by updating your app on a regular basis. Updating your app through the app store pushes a notification to your users, and they will typically log into your app to find out if the updates upgraded their user experience.

3) Care about your Customers

A survey by Kissmetrics revealed that the main reason for abandonment of mobile apps for most users was that they were testing out multiple apps and they only intended on using the one that did the function the best. This means that the features of your app are absolutely critical, and they are growing even more important as the app marketplace grows more crowded over time. While you don’t necessarily need to have the best app on the market, you need to have an app that offers features that people can’t get anywhere else.

A guest post by Robert Gurley.

What is Trello and How to Use Trello

Trello is currently being marketed as a collaboration tool that can help to organize various projects and make it easier to get things done on time. You can use it to organize your tasks, create checklists and search assignments- among other things- and the possibilities are virtually endless when it comes to using this website. It can be used in a variety of different ways.

If you are looking for a better way to keep yourself organized, then Trello really can help. It is not only fun to use, it is practical- and best of all it is free to download!

Trello Example Board
Trello Example Board

Using Trello for Project Collaboration

Trello was originally created as a project collaboration tool. It uses boards, checklists, cards, and various labels to assign tasks to members of your team, and you can also see what is in progress and who is working on what assignments. It is one of the easiest ways for you to handle the task management in your workplace, or in your home environment. It can help with both large and small collaborative projects.

Whether you are trying to set up a large project for a large number of freelancers that work remotely, or you are just trying to set up a chore list for the people in your household, Trello can help! If you haven’t already started using this great tool, then you don’t know what you are missing out on. Let’s go over some of the information about how it works, and how it can help you.

Add members to Trello
Add members to Trello

Understanding the Components of Trello

It is important to understand the three basic components that make up Trello. They include the boards, the lists and the cards.

Boards: Boards are actually used to help when it comes to managing large projects or campaigns. You use it board to build your project on the program. You may have a separate board for various projects that you have going on, to keep them separate and keep them on track. You can manage the board, and determine how small or how large you need it to be. It really is completely customizable, and it makes it easy for you to stay on track with your goals.

  • On the right of your board, you will notice that there are various different functions that you can choose from. You can add members, change settings, and filter.
  • You can also take a look at the activity feed within your board, just to see how much progress is being made, and by whom.

Lists: Lists are used along with the boards, and they separate and track the tasks into columns- based on categories. This helps you to see what is going on with the project, and how many tasks are required to finish the project. You can modify your lists as needed to make sure that you are on the right track with everything.

Move cards on Trello by dragging them from list to list
Move cards on Trello by dragging them from list to list

Cards: Cards are actually the components that fall under the lists. They are the individual tasks that are assigned to the lists within your boards. Each card is a task that is assigned to certain members of your team, and you can track progress on the cards as well. This is basically a small ‘checklist’ of sorts.

  • If you click on a particular card within your list, you will be able to see properties. You can also add due dates, team members, files, or checklists to the card.
  • You can also take a look at the progress on the card, if you take a look at the progress bar that is located on the bottom of the card.

Now that you have a better understanding of the basic components of Trello, are you ready to get started with it? This gives you a bit of a background on the program, but using it is something that you will actually learn best through first hand experience. Sure, you can watch tutorials and learn various tips and tricks, but many things you will actually be able to learn by simply playing around with the website.

Who Can Use Trello?

Trello can actually be used by both professionals and individuals. It helps to make it easier to manage time, and get things done. For people that procrastinate, this can actually be a life saving tool! Don’t let yourself get backed up with projects, or spend time trying to figure out how to effectively manage your projects! Instead, why not just give Trello a try? It has really started taking the world by storm, and many people are finding it to be a tool that they just can’t live without now that they have tried it and found it effective at helping with time and project management.

Trello Card
Trello Card
Trello iOS app
Trello iOS app

How to Use Trello

Using Trello is actually quite simple, at first glance. You can use it to make lists within lists, and you can drag and drop tasks, and it is really just a fun tool to use. While it appears really simple, there are various features that may make your experience with this tool a lot smoother. In fact, you can use certain features to help you when it comes to switching boards, editing cards, uploading attachments, and much more. There are also shortcuts that you can use to make it easier for you to get things done.

All in all, Trello seems to really be making a positive impact on the world. In a world where it seems like the days just get shorter and shorter, it makes sense that we would need to find a way to make things just a little bit easier. This is perhaps one of the main reasons why Trello was introduced- and definitely one of the main reasons why it has been such a hit!

Sign up to Trello

What is Dropbox And How To Use Dropbox

Dropbox is a cloud storage program that offers a great way for you to store and access your data from virtually anywhere with an internet connection. It is designed for people that want to access their files from anywhere, but don’t like to carry around a thumb drive or email files to their own email address. It has become increasingly popular, as more and more people are moving to the cloud. If you are looking for something that will help you to manage your files easier, then it may be something worth looking into. Let’s take a closer look at how it works, and how it may benefit you.

How Dropbox Works

When you create a Dropbox account, it gives you a folder that will sync with all of your devices. When you save a file, you will simply add it to your Dropbox folder on your desktop, or on any of your other devices. It doesn’t require you to have a large storage space on your desktop, because the data is stored virtually through the cloud. It works on a variety of devices, including PCs, Macs, iPhones, iPads, and many Android devices, among others.

Accessing Your Dropbox Account

Accessing your account is not difficult. In fact, when you set your account up, you will be able to sync the folder on all devices. Then, when you login to your account, whether you are on your desktop or on your mobile device, you will be able to view the folder and open the documents. You can even log in from another computer, go to Dropbox.com, and login to your account to view your folders. You don’t even have to keep the icon on your desktop, although this is the easiest way to drag and drop files to be saved and synced. It is really quite simple, and anyone with any background with computers should be able to do it.

The Benefits of Using Dropbox

Dropbox offers a variety of benefits. While it is obviously a great place to store your data because it allows you to access it anywhere, it has other benefits that you should consider as well:

  • You can store audio, video, photo, and other document types.
  • You can sync devices across the globe, with just the click of a button.
  • You can recover your deleted files for up to 30 days, or longer with a paid account.
  • You can use the software to share files and folders with friends and family.
  • You always have a backup of your data, even if you lose it on a particular device.

As you can see, Dropbox is really an effective tool that can be used for a variety of different reasons. If it isn’t something that you have tried before, then it may be time for you to take a look into it. It could really prove beneficial to you- even if you just use it as a way to backup your files virtually so that you don’t have to worry about losing important documents in the event that your computer is stolen, damaged, or compromised. It is also safe to use, and your data is always secure.

Share Files Easily

One of the biggest advantages is the file sharing. Any time you want to share a file with someone, as long as they have a Dropbox account, you can just click share and choose the folder or file. It shares instantly. You can even make shared folders that you share with everyone in your family, which is a great way to share family photos. It is also great for business use, because it allows you to share your information with everyone in the workplace with ease. It is an essential tool for businesses, for sure, as well as individuals.

Pricing Structures

So, just how much does Dropbox cost? If you look into it, you will find that they offer a free version. This gives you up to 2GB of storage space, and you don’t have to pay anything for it. This is sometimes enough for some people, and they even have a great referral program that allows you to earn more storage space.

They also offer paid memberships, and they are as follows:

  • 100GB for $9.99/mo or $99/year
  • 200GB for $19.99/mo or $199/year
  • 500GB for $49.99/mo or $499/year

For teams that need a great deal of storage space, they also have the Dropbox Teams option, which costs roughly $795 annually. It can be used by up to 5 users, and it offers a terabyte of storage space. It also offers 200GB of additional storage space for any new users that may be added later. These added users are $125 annually.

How to Get Started

To get started with Dropbox, you will start by downloading the software to your computer. You will also want to get the apps on your mobile devices. Register for your account and install the folder onto your desktop. You will then be ready to start using the program, and start reaping the benefits. It only takes just a few minutes to download it.

The Bottom Line

As you can see, Dropbox can really be a great tool. It is easy to download, and easy to use. It is designed so that just about anyone that uses a computer should be able to use it. It offers free storage options for those that want to try it out, or those that just simply don’t need a lot of storage space. It is something that people wish they had around many years ago, because it really just helps to make life a lot easier. You always have your files on the go, and you can share with just a few clicks. It doesn’t get much simpler than that.

Sign up – start using Dropbox today!

Blinkist Offers Users The Best Insights Of Non-Fiction Books

Admit it: right now, your bookshelf or e-reader is probably supporting an entire ecosystem of non-fiction for which you just haven’t found time. If that thought just made you feel guilty or stressed, relax – help’s on the way.

Today, Berlin-based startup Blinkist launches globally, with a fresh release of its iOS app and a new web app. Blinkist crafts “made for mobile” summaries of non-fiction books.

Key insights are summarized in units called blinks, which take less than two minutes to read. A whole book clocks in at just 15 minutes – a perfect fit for your morning commute or a quick break. Blinkist wants to establish the blinks format as what Neil deGrasse Tyson calls soundbites: triggers for interest which “set a learning path into motion that becomes self-driven.“

The library offers the key insights from best-selling books in seven categories: Entrepreneurship, Popular Science, Health & Happiness, Politics & History, Society, Business & Career, and Productivity & Self-Help.

The Blinkist library is not based on algorithms that mechanically try to understand the books key insights. Every book is hand picked and written by experts – pure human brainpower with a passion for explaining complex matters with simple and beautiful language.

As for monetization, Blinkist is based on a freemium model. Every user can access the whole library for one month, for free. After that, access to the library is $4.99 per month. People can extend their free access by inviting their friends to Blinkist.

At the moment, around 20 books are being added to the Blinkist library each month, but this amount is set to increase significantly in the months to come.

So far the app has gathered over 20,000 downloads in the German Appstore, over 1,000 paying customers and a lot of praise and attention in the German media.

Samples from the library:

  • Business: Jim Collins‘ “Great by Choice“
  • Marketing: Ryan Holiday‘s “Growth Hacker Marketing“
  • Entrepreneurship: Eric Ries‘ “The Lean Startup“
  • Popular Science: Malcom Gladwell‘s “Tipping Point“
  • Politics & History: Noam Chomsky‘s “Rogue States“
  • Health & Happiness: The Dalai Lama‘s “The Art of Happiness“

The New Alluring Features of Viber; Stickers, Push-to-Talk and Android Support

Viber is one of the most popular apps today that are used my Android and iPhone users to communicate with each other without paying anything. Despite the fact that it has already become an indispensible app for most smartphone users, Viber is always coming up with completely alluring and lucrative features to keep its users hooked. Once again, the release of its 4.0 version didn’t disappoint the users, offering three new features. These remarkable new features include a new sticker market, a Push-to-Talk feature for instant communications and support for Android tablets. Let’s take a look at what these features bring to users:

The Fun and Exciting Sticker Market

Viber stickers are fun to use already; there is no one who can deny that. So, Viber decided to take the fun another step forward and added some more colorful and exciting stickers to their market. Moreover, the market will also keep featuring different time-tied and seasonal stickers regularly. Violet, Viber’s signature character, is also a part of these new stickers that are loved by users. So, you need to express something? Just pick up the right sticker and send it; sweet and simple communication!

Communicate Instantly with the Push-to-Talk Feature

One of the best features that Viber has added to its new version is the Push-to-Talk feature that allows you to connect with your contacts with a single tap. You can create a list of your favorite contacts and use this option to send them an instant short voice message. The feature has all the typical functions of a Push-to-Talk service including record, send, download and play functions. However, Viber has reduced the response time of a message significantly by performing all these functions at the same time. A message that would usually take 45 to 60 seconds to open can be opened in 4 to 6 seconds with Viber’s Push-to-Talk feature.

Optimization for Android Tablets

The new version of Android is specially optimized for Android users, bringing in a lot of new features for them. Most importantly, the app offers support for Android tablets in addition to its use on smartphones. With Android tablet support you can bring contacts from your mobile to your tablet and create synchronization between the two devices. Other feature upgrades for Android users include improved notifications, screen light-up for messages, and messaging ability while on call. All these features have enhanced Viber’s functionality on Android quite significantly.

Other Upgrades and Enhancements

Apart from these three significant upgrades, some other changes are also introduced to the platform of Viber including features like message forwarding to contacts or groups, a custom background gallery for each conversation and the ability to add up to 100 people in group conversations. So, if you are wondering which one app you should get for your smartphone, the latest version of Viber is your answer.

Molto-The New iPhone Email App by Perion Set to Give an Enhanced Social Feel

 

The face of online communications has significantly changed over time. People now like to use communication channels that integrate well with today’s social sphere. Features like informal and instant communication with friends and family members, sharing of videos and visuals, and automatic updates have become quite the norm on social media platforms. Despite all these changing factors, email remains unchanged and it’s still used in the same manner as it did decades ago.

 

Perion has risen up to the challenge and offers to provide users with a much more interactive email environment through its new Molto app. This app is specifically designed for iPhone users and provides them with a single platform for reading emails, handling social interactions, and reading content. With a captivating interface that has a social feed included, this app aims to change the way email environment is used by the consumers. Molto leverages the power of touch devices by providing a lively platform where attachments and links of emails are instantly available.

Here are some features that enhance the email functionality of this app and make it a productivity-oriented platform:

  • Smart List – Molto has an automatic system of analyzing who your All-Star contacts are based on your past communications. On Molto, you can see and access all these important contacts, view previous conversation threads, check their social profile images, and do a lot more in order to stay connected with them in the easiest way.
  • Email Feed – In Molto, all your emails are displayed in a feed structure that is automatically updated to give it a very social feel. This allows you to experience the environment that you are used to in social settings.
  • Quick Reply – If you want to answer your emails on-the-go, this feature allows you to open a chat-like option.
  • Smart Filters – This app allows you to sort your emails into different categories according to filters like Personal, Social and Services messages.
  • Unified Inbox – In this app, you get a single unified master inbox which can hold all your messages. The app integrates all your email accounts including Gmail, Yahoo!, Hotmail, Outlook and AOL, bringing all your mail to one inbox that you can use at once.
  • Simple Interface – The app has a single intuitive menu roll that can be operated with a single tap, giving you options like Reply, Delete, Star and Mark Read /Unread.

The app is currently available for three platforms: iPhone, iPad and Android tablet. Developers are working hard to ensure that it’s available for Android smartphones soon as well. You can get Molto for iOS here while Molto for Android tablets can be found here.

The Diabetes Management App from Dario Launches in Multiple Countries

Dario is a cloud-based health management platform for mobiles that can be used for monitoring diabetes and blood glucose in individuals. This app was made available by LabStyle Innovations Corp. on a complimentary basis for iOS devices in the US. However, with the success of this app and in accordance with the worldwide roll-out plans of LabStyle, Dario is now available for European and Australian users as well. On December 12, 2013, this complimentary app was made available to iOS users in the U.K, Australia and New Zealand.

The Dario app can be used for the management of diabetes irrespective of which monitoring device they are using. The app allows users to enter their statistics into the app manually in a simple and easy format. In addition, in the coming weeks, the company will integrate the app with the Dario glucose monitoring device and website application, making the entire process completely automated, simple and error-free.

 

The app is designed to make life easier for diabetes patients, allowing them to manage everything between monitoring and therapy through a single mobile app. With the help of this mobile app, people with diabetes will be able to check their blood sugar levels easily and in real-time using their smartphone. The app also provides them with useful views and insights regarding what they should be doing next to control their situation.

While the app is currently available on iOS only, it will soon be introduced on Android devices as well. However, the software is completely integrated with the pocket-sized monitoring device of Dario, which comes with strips, lancets and a meter to connect it with your phone. A website application for this app is also available to enable patients, medical professionals and caregivers to access and track information and ultimately make proactive interventions in emergency situations. In the coming time period, the app will be made commercially available and it will be allowed to integrate with other diabetes devices and procedures like insulin delivery.

This app is the perfect example of next-generation self-management apps that can change the healthcare industry significantly. It uses the features of mobile apps and online systems to provide the best diabetes management platform to the patients. Meanwhile, unlike others in its category, the app is social and engaging. The company plans to make this app available in as many countries as possible so that a global diabetes management system can be set into place for the control of this widely spread disease.

Appsee helps mobile developers keep their users happy

 

Appsee is a comprehensive analytics tool that is built within an app designed for iOS. It provides developers with analytics to measure the experience of mobile app users. The platform, which was formerly known as UserVOD, is now launching a new one that is completely redesigned, fully-stocked, and renamed to match its new casual structure.

 

Appsee offers mobile developers a number of useful features that can help them increase and monitor user engagement and retention. Some of the many features offered by this service include in-app analytics, UI analysis, single session recording and tracking, automatic events, and touch heatmaps.  By using these analytics, developers can optimize the experience of app users, resulting in higher app ratings and improved performance metrics.

A number of app development companies use traditional tracking metrics such as number of daily users and downloads to analyze the performance of their apps. However, it is important to understand what these figures actually mean in order to use the results of these metrics in an optimized way. As many analytical platforms offer only a narrow set of tools for app analysis, it is difficult to understand user behavior in a standardized way. Developers choose to manually select which measures should be checked since many platforms don’t offer automatic identifying and tracking system.

Appsee offers a completely new and innovative approach for mobile app developers to help them understand user behavior and experiences. The platform uses an entire suite of analytical tools that track and measure experience metrics in detailed and comprehensive ways. A number of famous apps like My Supermarket, Onavo, and British Gas use Appsee for handling analytics due to its intuitive and easy-to-use design and attractive visual reports. The developers can easily add this in-app analytical platform to their own using a single-line code and Appsee SDK. Once the system is integrated to your app, it will track every gesture of your user and store it for analysis.

To provide better accessibility to developers, a fully integrated online dashboard is made available, through which they can get reports regarding multiple sessions or a single experience at a time. The platform also allows you to filter the stored sessions across multiple variables and filters, some of them being first time users, crash sessions and churned users. After identifying a single point of interest, developers can specifically track that with the help of these filters. Some of the additional features offered by Appsee include detection of UI and usability problems along with fixing suggestions and optional user video recording for a specified percentage of the session.

Screenshots:

Connect with Your Partners, Investors and Experts with PEER

For business owners, networking with other professionals is extremely important. After all, it gives their business the right exposure. Now conferences are considered to be the best places for such networking coups, but do people really stay connected once the conference is over? Even if you get past the small talk and get down to business, which is very rare in conferences, there may be an extremely low chance of people remembering you after it is all over. In such situations, a pro connector who can get you introduced to all the right professionals is definitely going to be beneficial for you. This is where PEER can help you.

PEER is an introduction service that allows you to connect with tech professionals all around the world. This mobile app made its public launch on iOS very recently, allowing individuals to find professionals of LinkedIn and engage with them in a seamless manner through live video or by chat. Whether you want to hire a consultant, get an investor for your business, look for an expert opinion on some matter or simply find a peer to share ideas with, PEER makes it all very easy and effective for you. You can arrange multiple meeting via video chat in a single day, one after another, without having to rush from one place to another.

 

Using PEER is extremely simple as the app offers a simple user interface. First, however, you need to possess a properly maintained LinkedIn account with your photo, descriptive experience and sufficient connections in your network. After you download the PEER and LinkedIn apps on your phone, PEER will automatically sync with your LinkedIn contacts. Based on the information gathered, it would then suggest other PEERs who are online at that time. Once you find the peer you were looking for, you can get introduced to them and try to make a strong impression on them through a 20 seconds video pitch. If the other person finds this pitch interesting, you can move on to a video meeting right away or at any other convenient time.

With the help of PEER, you can screen your contacts to find those who could make the best business partners for you. You can form interpersonal relationships with like-minded professionals that you have vetted on your own, going on to forge lasting business relations. Some other features offered by PEER include:

  • Pre-recorded video messages that can be sent as invites
  • Easy connectivity without any scheduling whenever a PEER is online
  • A private password-protected networking environment for large groups
  • Live video calls from your iPhone

So, if you want to get in touch with the right professionals who can help you give your business the appropriate exposure, PEER is just the right app for you.

Anagog Aims To Build The Real Time Global Parking Map Of The World

Driving your car during rush hours is extremely frustrating, but things get even worse when you have to look for a parking spot. There is nothing that would irritate you more than having to look for a parking lot for hours before you can get to where you are supposed to be. However, due to the innovation in technology around you, finding a parking spot is doesn’t have to be a major hassle. While there are a lot of mobile apps that can easily help you locate vacant parking spots in your near vicinity, Anagog definitely takes the cake with its automatic, user-independent structure.

Anagog is a technology that provides automatic parking solutions to users. The parking algorithm used by the company identifies when and where a vehicle was parked and detects which parking spots on the street will be vacated in a short time in real-time. For all these updates, this completely automated app doesn’t require any user involvement and the functionality of your phone remains unaffected. This software will allow you to locate the nearest parking spot in your area without having to go round and round on the roads.

The company also revealed a new service that turns this app into a complete real-time parking map of any urban area. This service uses crowd-sourced parking information from different parking apps that have been integrated with Anagog. Now having more than 500,000 users all around the world, Anagog is planning to come up with a new funding round and a new service idea.

Another remarkable feature offered by Anagog is FindMyCar, revealing how well technology can be used to alleviate inconvenience in congested cities. This feature allows users to locate their cars in any parking lot. The algorithm of the app remembers where the user of a specific smartphone parked their car, giving walking directions to that place from the user’s current location. With this automatic locater, it is extremely easy to spot your car in a parking area in no time at all.

In addition, the company has formed a partnership with a subsidiary of OTI Inc., Parx. After this partnership, the Anagog system was integrated into the EasyPark service by Parx, allowing millions of users from more than 130 cities around the world to get notifications when a parking spot is about to get vacated in their near vicinity. This service is already initiated in the US and Europe and it will be made available in other countries as well in a short time.